37131 — Murfreesboro, TN
Real Estate Market Targeting Score
ZIP 37131 has moderate owner occupancy (62%) with a median household income of $63K — earning a medium Real Estate targeting score of 73/100.
Census Demographics — ZIP 37131
| Demographic Signal | Value |
|---|---|
| City | Murfreesboro |
| State | TN |
| Total Population | 17,700 |
| Total Households | 7,160 |
| Median Household Income | $63K |
| Owner-Occupied Households | 4,432 |
| Owner Occupancy Rate | 62% |
| Source: 2024 | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37131 score 73/100 for Real Estate?▾
The score of 73/100 is driven by: +7 owner-occupied 62% (x0.8); +6 7,160 households; +7 median income $63K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37131 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 37131. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Nashville
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