Real Estate Service Area Data
Identifies the highest-opportunity ZIP codes for real estate professionals based on home value, owner-occupied housing stock, and market depth. AreaOps scores 41,120 ZIP codes for Real Estate demand using 2022 ACS 5-Year data. The national average score is 65/100, so anything well above it signals a metro worth a closer look. Use this to build a target list before your next LSA, direct-mail, or expansion decision — not to explain one after the budget's already spent.
Top Metros for Real Estate
| Minneapolis, MN | 76/High | 295 | 3,705,985 | Best ZIPs → |
| Chicago, IL | 75/High | 469 | 9,374,477 | Best ZIPs → |
| Denver, CO | 75/High | 182 | 2,958,565 | Best ZIPs → |
| Portland, OR | 75/High | 158 | 2,515,310 | Best ZIPs → |
| Phoenix, AZ | 74/Medium | 228 | 5,032,571 | Best ZIPs → |
| Austin, TX | 74/Medium | 129 | 2,436,734 | Best ZIPs → |
| Dallas, TX | 73/Medium | 401 | 8,168,765 | Best ZIPs → |
| Nashville, TN | 73/Medium | 149 | 2,374,185 | Best ZIPs → |
| Seattle, WA | 73/Medium | 236 | 4,080,356 | Best ZIPs → |
| Atlanta, GA | 72/Medium | 321 | 6,670,613 | Best ZIPs → |
Click any column header to sort · 2022 ACS 5-Year
Frequently Asked Questions
How is the Real Estate targeting score computed?▾
Each ZIP starts at a baseline of 50 and is nudged up or down based on Census ACS signals weighted for the Real Estate vertical — primarily owner occupancy, single-family share, home age, and median household income. Scores range 0–100.
How current is the data?▾
Scores are computed from 2022 ACS 5-Year data. We refresh scores monthly as new Census vintages become available.
How do I use this data to build a Real Estate service area?▾
Filter the top-scoring ZIP codes for your target metro, then import them into AreaOps to create a named territory. You can combine score thresholds with revenue data from your CRM to prioritize expansion zones.
Are higher-scoring ZIPs always the right choice?▾
High scores indicate strong demographic fit, not guaranteed revenue. Competition, distance from your hub, and your team's current capacity also matter. Use the score as one signal among several — not a sole qualifier.
Manage Your Service Areas — for Real Estate businesses
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.