37128 — Murfreesboro, TN
Real Estate Market Targeting Score
ZIP 37128 has moderate owner occupancy (64%) with a median household income of $94K and a median home value of $398K — earning a high Real Estate targeting score of 88/100. The high single-family detached share (65%) is a strong demand driver.
Census Demographics — ZIP 37128
| Demographic Signal | Value |
|---|---|
| City | Murfreesboro |
| State | TN |
| Total Population | 79,268 |
| Total Households | 28,968 |
| Median Household Income | $94K |
| Owner-Occupied Households | 18,445 |
| Owner Occupancy Rate | 64% |
| Median Home Value | $398K |
| Single-Family Detached Share | 65% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 2006 |
| Built Before 1980(older stock) | 15% |
| Built 1980–1999 | 47% |
| Built 2000 or Later(newer stock) | 38% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37128 score 88/100 for Real Estate?▾
The score of 88/100 is driven by: +7 owner-occupied 64% (x0.8); +6 28,968 households; +7 median income $94K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37128 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 37128. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Nashville
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