37066 — Gallatin, TN
Real Estate Market Targeting Score
ZIP 37066 has moderate owner occupancy (64%) with a median household income of $82K and a median home value of $405K — earning a high Real Estate targeting score of 91/100. The high single-family detached share (63%) is a strong demand driver.
Census Demographics — ZIP 37066
| Demographic Signal | Value |
|---|---|
| City | Gallatin |
| State | TN |
| Total Population | 64,650 |
| Total Households | 25,624 |
| Median Household Income | $82K |
| Owner-Occupied Households | 16,359 |
| Owner Occupancy Rate | 64% |
| Median Home Value | $405K |
| Single-Family Detached Share | 63% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1998 |
| Built Before 1980(older stock) | 38% |
| Built 1980–1999 | 32% |
| Built 2000 or Later(newer stock) | 30% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37066 score 91/100 for Real Estate?▾
The score of 91/100 is driven by: +7 owner-occupied 64% (x0.8); +6 25,624 households; +7 median income $82K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37066 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 37066. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Nashville
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