98682 — Vancouver, WA
HVAC Market Targeting Score
ZIP 98682 is a strongly owner-occupied area (70% owner occupancy) with a median household income of $100K and a median home value of $463K — earning a high HVAC targeting score of 86/100. The high single-family detached share (73%) is a strong demand driver.
Census Demographics — ZIP 98682
| Demographic Signal | Value |
|---|---|
| City | Vancouver |
| State | WA |
| Total Population | 68,305 |
| Total Households | 23,886 |
| Median Household Income | $100K |
| Owner-Occupied Households | 16,816 |
| Owner Occupancy Rate | 70% |
| Median Home Value | $463K |
| Single-Family Detached Share | 73% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1995 |
| Built Before 1980(older stock) | 34% |
| Built 1980–1999 | 46% |
| Built 2000 or Later(newer stock) | 20% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 98682 score 86/100 for HVAC?▾
The score of 86/100 is driven by: +8 owner-occupied 70% (x1.2); +4 23,886 households; +5 median income $100K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98682 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 98682. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Portland
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