98606 — Brush Prairie, WA
HVAC Market Targeting Score
ZIP 98606 is a strongly owner-occupied area (89% owner occupancy) with a median household income of $115K and a median home value of $736K — earning a high HVAC targeting score of 87/100. The high single-family detached share (92%) is a strong demand driver.
Census Demographics — ZIP 98606
| Demographic Signal | Value |
|---|---|
| City | Brush Prairie |
| State | WA |
| Total Population | 10,233 |
| Total Households | 3,593 |
| Median Household Income | $115K |
| Owner-Occupied Households | 3,198 |
| Owner Occupancy Rate | 89% |
| Median Home Value | $736K |
| Single-Family Detached Share | 92% |
| Median Resident Age | 46 years |
| Median Year Built(ACS B25035) | 1987 |
| Built Before 1980(older stock) | 55% |
| Built 1980–1999 | 35% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 98606 score 87/100 for HVAC?▾
The score of 87/100 is driven by: +5 owner-occupied 89% (x1.2); +3 3,593 households; +5 median income $115K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98606 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 98606. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.