HVAC Service Areas in Portland, OR
Scores ZIP codes for HVAC contractors by weighting older owner-occupied homes with household incomes high enough to fund system replacement — the two factors most predictive of HVAC demand. Below are the aggregate demographics and top-scoring ZIP codes for HVAC demand in the Portland metro.
Metro Demographics
| Demographic Signal | Value |
|---|---|
| Total Population | 2,515,310 |
| Median Household Income | $97K |
| Owner Occupancy Rate | 67% |
| Median Home Value | $554K |
| Single-Family Detached Share | 66% |
| Source: 2024 ACS 5-Year | |
Top ZIP Codes for HVAC in Portland
Full ranking →| 97023 | Estacada | 90/High | 12,111 | 80% | $77K |
| 98606 | Brush Prairie | 87/High | 10,233 | 89% | $115K |
| 98604 | Battle Ground | 87/High | 38,839 | 82% | $112K |
| 98675 | Yacolt | 86/High | 7,305 | 85% | $100K |
| 98664 | Vancouver | 86/High | 23,845 | 63% | $85K |
| 98671 | Washougal | 86/High | 24,871 | 76% | $112K |
| 98682 | Vancouver | 86/High | 68,305 | 70% | $100K |
| 97128 | Mcminnville | 86/High | 38,664 | 66% | $76K |
| 97119 | Gaston | 86/High | 5,233 | 88% | $116K |
| 97013 | Canby | 86/High | 24,293 | 73% | $102K |
Ranked by HVAC targeting score (highest first) · 2024 ACS 5-Year
Frequently Asked Questions
What makes Portland a good market for HVAC?▾
Portland has an average targeting score of 72/100 for HVAC. Across the 158 ZIP codes analyzed, the metro shows 67% owner occupancy and a median household income of $97K.
How is the aggregate metro score computed?▾
The metro score is the population-weighted average of all individual ZIP scores in the metro area. ZIPs without Census coverage are excluded from the average.
How do I expand my service area to the top-scoring ZIPs?▾
Use AreaOps to import the top-scoring ZIP codes into your HVAC brand's territory. You can filter by score threshold, bulk-add ZIPs, and assign them to markets — all from the targeting workbench.
How often is this data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. When a new ACS vintage is released, scores are recomputed automatically.
Manage Your Service Areas — for HVAC businesses in Portland, OR
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.