HVAC Service Areas in Portland, OR
Scores ZIP codes for HVAC contractors by weighting older owner-occupied homes with household incomes high enough to fund system replacement — the two factors most predictive of HVAC demand. Below are the aggregate demographics and top-scoring ZIP codes for HVAC demand in the Portland metro.
Metro Demographics
| Demographic Signal | Value |
|---|---|
| Total Population | 2,172,191 |
| Median Household Income | $80K |
| Owner Occupancy Rate | 53% |
| Source: 2022 ACS 5-Year | |
Top ZIP Codes for HVAC in Portland
Full ranking →| 97236 | Portland | 100/High | 39,033 | 60% | $68K |
| 97478 | Springfield | 100/High | 39,268 | 69% | $74K |
| 97404 | Eugene | 100/High | 34,338 | 71% | $78K |
| 97405 | Eugene | 100/High | 46,695 | 70% | $87K |
| 97203 | Portland | 100/High | 33,327 | 59% | $74K |
| 97078 | Beaverton | 100/High | 24,790 | 63% | $81K |
| 97080 | Gresham | 100/High | 47,168 | 72% | $92K |
| 97219 | Portland | 100/High | 44,074 | 72% | $114K |
| 97007 | Beaverton | 100/High | 48,524 | 76% | $110K |
| 97034 | Lake Oswego | 100/High | 20,930 | 76% | $141K |
Ranked by HVAC targeting score (highest first) · 2022 ACS 5-Year
Frequently Asked Questions
What makes Portland a good market for HVAC?▾
Portland has an average targeting score of 87/100 for HVAC. Across the 109 ZIP codes analyzed, the metro shows 53% owner occupancy and a median household income of $80K.
How is the aggregate metro score computed?▾
The metro score is the population-weighted average of all individual ZIP scores in the metro area. ZIPs without Census coverage are excluded from the average.
How do I expand my service area to the top-scoring ZIPs?▾
Use AreaOps to import the top-scoring ZIP codes into your HVAC brand's territory. You can filter by score threshold, bulk-add ZIPs, and assign them to markets — all from the targeting workbench.
How often is this data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. When a new ACS vintage is released, scores are recomputed automatically.
Manage Your Service Areas — for HVAC businesses in Portland, OR
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.