98665 — Vancouver, WA
HVAC Market Targeting Score
ZIP 98665 has moderate owner occupancy (58%) with a median household income of $89K and a median home value of $476K — earning a high HVAC targeting score of 84/100.
Census Demographics — ZIP 98665
| Demographic Signal | Value |
|---|---|
| City | Vancouver |
| State | WA |
| Total Population | 28,910 |
| Total Households | 11,639 |
| Median Household Income | $89K |
| Owner-Occupied Households | 6,755 |
| Owner Occupancy Rate | 58% |
| Median Home Value | $476K |
| Single-Family Detached Share | 58% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1985 |
| Built Before 1980(older stock) | 58% |
| Built 1980–1999 | 32% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 98665 score 84/100 for HVAC?▾
The score of 84/100 is driven by: +6 owner-occupied 58% (x1.2); +4 11,639 households; +5 median income $89K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98665 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 98665. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.