97396 — Willamina, OR
HVAC Market Targeting Score
ZIP 97396 is a strongly owner-occupied area (75% owner occupancy) with a median household income of $58K and a median home value of $351K — earning a high HVAC targeting score of 80/100. The high single-family detached share (73%) is a strong demand driver.
Census Demographics — ZIP 97396
| Demographic Signal | Value |
|---|---|
| City | Willamina |
| State | OR |
| Total Population | 3,446 |
| Total Households | 1,390 |
| Median Household Income | $58K |
| Owner-Occupied Households | 1,043 |
| Owner Occupancy Rate | 75% |
| Median Home Value | $351K |
| Single-Family Detached Share | 73% |
| Median Resident Age | 43 years |
| Median Year Built(ACS B25035) | 1975 |
| Built Before 1980(older stock) | 66% |
| Built 1980–1999 | 28% |
| Built 2000 or Later(newer stock) | 5% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97396 score 80/100 for HVAC?▾
The score of 80/100 is driven by: +8 owner-occupied 75% (x1.2); -1 1,390 households; +4 median income $58K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97396 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 97396. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Portland
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