97232 — Portland, OR
HVAC Market Targeting Score
ZIP 97232 is predominantly rental (27% owner occupancy) with a median household income of $75K — earning a medium HVAC targeting score of 66/100.
Census Demographics — ZIP 97232
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 14,941 |
| Total Households | 8,399 |
| Median Household Income | $75K |
| Owner-Occupied Households | 2,260 |
| Owner Occupancy Rate | 27% |
| Median Year Built(ACS B25035) | 1970 |
| Built Before 1980(older stock) | 61% |
| Built 1980–1999 | 13% |
| Built 2000 or Later(newer stock) | 25% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97232 score 66/100 for HVAC?▾
The score of 66/100 is driven by: -12 owner_pct < 30% (x1.2); +5 owner-occ households >= 2000; +11 income $60K-$150K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97232 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 97232. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Portland
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