97212 — Portland, OR
HVAC Market Targeting Score
ZIP 97212 has moderate owner occupancy (63%) with a median household income of $132K and a median home value of $877K — earning a high HVAC targeting score of 81/100. The high single-family detached share (64%) is a strong demand driver.
Census Demographics — ZIP 97212
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 28,042 |
| Total Households | 11,856 |
| Median Household Income | $132K |
| Owner-Occupied Households | 7,426 |
| Owner Occupancy Rate | 63% |
| Median Home Value | $877K |
| Single-Family Detached Share | 64% |
| Median Resident Age | 42 years |
| Median Year Built(ACS B25035) | 1938 |
| Built Before 1980(older stock) | 84% |
| Built 1980–1999 | 11% |
| Built 2000 or Later(newer stock) | 5% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97212 score 81/100 for HVAC?▾
The score of 81/100 is driven by: +7 owner-occupied 63% (x1.2); +4 11,856 households; +5 median income $132K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97212 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 97212. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Portland
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