38135 — Memphis, TN
HVAC Market Targeting Score
ZIP 38135 is predominantly rental (41% owner occupancy) with a median household income of $36K — earning a lower HVAC targeting score of 49/100 due to demographics less aligned with HVAC demand patterns.
Census Demographics — ZIP 38135
| Demographic Signal | Value |
|---|---|
| City | Memphis |
| State | TN |
| Total Population | 8,500 |
| Total Households | 3,554 |
| Median Household Income | $36K |
| Owner-Occupied Households | 1,443 |
| Owner Occupancy Rate | 41% |
| Source: 2024 | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 38135 score 49/100 for HVAC?▾
The score of 49/100 is driven by: +1 population >= 5K (x0.5); -2 businesses/1K households >= 20 (x-0.6). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 38135 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 38135. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Nashville
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.