38135 — Memphis, TN
Home-Services Market Scores by Industry · 2024
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Professional Services | 57/Medium | +2 population >= 5K (x1.2) · +5 businesses/1K households >= 20 (x1.2) | Details → |
| Real Estate | 57/Medium | +2 population >= 5K (x1.2) · +5 businesses/1K households >= 20 (x1.2) | Details → |
| insurance | 57/Medium | +2 population >= 5K (x1.2) · +5 businesses/1K households >= 20 (x1.2) | Details → |
| other | 56/Medium | +2 population >= 5K · +4 businesses/1K households >= 20 | Details → |
| general | 56/Medium | +2 population >= 5K · +4 businesses/1K households >= 20 | Details → |
| healthcare | 56/Medium | +3 population >= 5K (x1.4) · +3 businesses/1K households >= 20 (x0.8) | Details → |
| Moving & Relocation | 52/Medium | +3 population >= 5K (x1.4) · -1 businesses/1K households >= 20 (x-0.3) | Details → |
| Pest Control | 50/Medium | +2 population >= 5K (x0.8) · -2 businesses/1K households >= 20 (x-0.6) | Details → |
| Gutters | 49/Low | +1 population >= 5K (x0.5) · -2 businesses/1K households >= 20 (x-0.6) | Details → |
| Electrical | 49/Low | +1 population >= 5K (x0.5) · -2 businesses/1K households >= 20 (x-0.6) | Details → |
| Windows & Siding | 49/Low | +1 population >= 5K (x0.5) · -2 businesses/1K households >= 20 (x-0.6) | Details → |
| Landscaping | 49/Low | +1 population >= 5K (x0.5) · -2 businesses/1K households >= 20 (x-0.6) | Details → |
| Roofing | 49/Low | +1 population >= 5K (x0.5) · -2 businesses/1K households >= 20 (x-0.6) | Details → |
| Plumbing | 49/Low | +1 population >= 5K (x0.5) · -2 businesses/1K households >= 20 (x-0.6) | Details → |
| HVAC | 49/Low | +1 population >= 5K (x0.5) · -2 businesses/1K households >= 20 (x-0.6) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 38135
| Demographic Signal | Value |
|---|---|
| City | Memphis |
| State | TN |
| Total Population | 8,500 |
| Total Households | 3,554 |
| Median Household Income | $36K |
| Owner Occupancy Rate | 41% |
| Source: 2024 | |
Frequently Asked Questions
What is the best vertical to target in ZIP 38135?▾
Based on Census demographics, ZIP 38135 scores highest for Professional Services (57/100). It also scores well for Real Estate and insurance.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 38135 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.