77504 — Pasadena, TX
Home-Services Market Scores by Industry · 2024
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Real Estate | 66/Medium | +5 owner-occ households >= 2000 · +6 population >= 20K (x1.2) | Details → |
| healthcare | 65/Medium | +5 owner-occ households >= 2000 · +7 population >= 20K (x1.4) | Details → |
| Professional Services | 64/Medium | +3 owner-occ households >= 2000 (x0.5) · +6 population >= 20K (x1.2) | Details → |
| other | 64/Medium | +5 owner-occ households >= 2000 · +5 population >= 20K | Details → |
| insurance | 64/Medium | +3 owner-occ households >= 2000 (x0.5) · +6 population >= 20K (x1.2) | Details → |
| general | 64/Medium | +5 owner-occ households >= 2000 · +5 population >= 20K | Details → |
| Moving & Relocation | 63/Medium | +7 owner-occ households >= 2000 (x1.3) · +7 population >= 20K (x1.4) | Details → |
| Pest Control | 57/Medium | +5 owner-occ households >= 2000 · +4 population >= 20K (x0.8) | Details → |
| Landscaping | 56/Medium | +5 owner-occ households >= 2000 · +3 population >= 20K (x0.5) | Details → |
| HVAC | 56/Medium | +5 owner-occ households >= 2000 · +3 population >= 20K (x0.5) | Details → |
| Gutters | 56/Medium | +5 owner-occ households >= 2000 · +3 population >= 20K (x0.5) | Details → |
| Electrical | 56/Medium | +5 owner-occ households >= 2000 · +3 population >= 20K (x0.5) | Details → |
| Roofing | 56/Medium | +5 owner-occ households >= 2000 · +3 population >= 20K (x0.5) | Details → |
| Windows & Siding | 56/Medium | +5 owner-occ households >= 2000 · +3 population >= 20K (x0.5) | Details → |
| Plumbing | 56/Medium | +5 owner-occ households >= 2000 · +3 population >= 20K (x0.5) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 77504
| Demographic Signal | Value |
|---|---|
| City | Pasadena |
| State | TX |
| Total Population | 29,700 |
| Total Households | 10,268 |
| Median Household Income | $40K |
| Owner Occupancy Rate | 48% |
| Source: 2024 | |
Frequently Asked Questions
What is the best vertical to target in ZIP 77504?▾
Based on Census demographics, ZIP 77504 scores highest for Real Estate (66/100). It also scores well for healthcare and Professional Services.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 77504 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.