77504 — Pasadena, TX
Plumbing Market Targeting Score
ZIP 77504 is predominantly rental (48% owner occupancy) with a median household income of $40K — earning a medium Plumbing targeting score of 56/100.
Census Demographics — ZIP 77504
| Demographic Signal | Value |
|---|---|
| City | Pasadena |
| State | TX |
| Total Population | 29,700 |
| Total Households | 10,268 |
| Median Household Income | $40K |
| Owner-Occupied Households | 4,949 |
| Owner Occupancy Rate | 48% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77504 score 56/100 for Plumbing?▾
The score of 56/100 is driven by: +5 owner-occ households >= 2000; +3 population >= 20K (x0.5); -2 businesses/1K households >= 20 (x-0.6). Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77504 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 77504. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.