77504 — Pasadena, TX
Roofing Market Targeting Score
ZIP 77504 is predominantly rental (42% owner occupancy) with a median household income of $51K and a median home value of $227K — earning a medium Roofing targeting score of 64/100.
Census Demographics — ZIP 77504
| Demographic Signal | Value |
|---|---|
| City | Pasadena |
| State | TX |
| Total Population | 25,779 |
| Total Households | 8,958 |
| Median Household Income | $51K |
| Owner-Occupied Households | 3,765 |
| Owner Occupancy Rate | 42% |
| Median Home Value | $227K |
| Single-Family Detached Share | 36% |
| Median Resident Age | 32 years |
| Median Year Built(ACS B25035) | 1980 |
| Built Before 1980(older stock) | 68% |
| Built 1980–1999 | 25% |
| Built 2000 or Later(newer stock) | 8% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77504 score 64/100 for Roofing?▾
The score of 64/100 is driven by: +1 owner-occupied 42% (x1.2); +5 8,958 households; +2 median income $51K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77504 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 77504. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Houston
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