30304 — Atlanta, GA
Home-Services Market Scores by Industry · 2024
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| healthcare | 76/High | +9 10,775 households · +11 median income $94K (x1.2) | Details → |
| Professional Services | 72/Medium | +5 10,775 households (x0.5) · +11 median income $94K (x1.2) | Details → |
| Moving & Relocation | 70/Medium | +8 10,775 households (x1.3) · +8 median income $94K (x1.2) | Details → |
| Real Estate | 68/Medium | +6 10,775 households · +8 median income $94K (x1.2) | Details → |
| Pest Control | 64/Medium | +6 10,775 households · +6 median income $94K | Details → |
| Landscaping | 63/Medium | +5 10,775 households · +7 median income $94K (x1.1) | Details → |
| insurance | 63/Medium | +3 10,775 households (x0.5) · +7 median income $94K (x1.2) | Details → |
| other | 63/Medium | +5 10,775 households · +5 median income $94K | Details → |
| general | 63/Medium | +5 10,775 households · +5 median income $94K | Details → |
| Electrical | 62/Medium | +6 10,775 households · +5 median income $94K | Details → |
| Gutters | 61/Medium | +5 10,775 households · +5 median income $94K | Details → |
| HVAC | 61/Medium | +4 10,775 households · +6 median income $94K (x1.1) | Details → |
| Roofing | 61/Medium | +5 10,775 households · +5 median income $94K | Details → |
| Plumbing | 61/Medium | +5 10,775 households · +5 median income $94K | Details → |
| Windows & Siding | 60/Medium | +4 10,775 households · +5 median income $94K | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 30304
| Demographic Signal | Value |
|---|---|
| City | Atlanta |
| State | GA |
| Total Population | 26,939 |
| Total Households | 10,775 |
| Median Household Income | $94K |
| Owner Occupancy Rate | 40% |
| Source: 2024 | |
Frequently Asked Questions
What is the best vertical to target in ZIP 30304?▾
Based on Census demographics, ZIP 30304 scores highest for healthcare (76/100). It also scores well for Professional Services and Moving & Relocation.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 30304 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.