30304 — Atlanta, GA
HVAC Market Targeting Score
ZIP 30304 is predominantly rental (40% owner occupancy) with a median household income of $94K — earning a medium HVAC targeting score of 69/100.
Census Demographics — ZIP 30304
| Demographic Signal | Value |
|---|---|
| City | Atlanta |
| State | GA |
| Total Population | 26,939 |
| Total Households | 10,775 |
| Median Household Income | $94K |
| Owner-Occupied Households | 4,310 |
| Owner Occupancy Rate | 40% |
| Source: 2024 | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 30304 score 69/100 for HVAC?▾
The score of 69/100 is driven by: +5 owner-occ households >= 2000; +11 income $60K-$150K (x1.1); +3 population >= 20K (x0.5). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30304 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 30304. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Atlanta
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