99201 — Spokane, WA
Real Estate Market Targeting Score
ZIP 99201 is predominantly rental (28% owner occupancy) with a median household income of $34K — earning a medium Real Estate targeting score of 59/100.
Census Demographics — ZIP 99201
| Demographic Signal | Value |
|---|---|
| City | Spokane |
| State | WA |
| Total Population | 14,246 |
| Total Households | 7,692 |
| Median Household Income | $34K |
| Owner-Occupied Households | 2,177 |
| Owner Occupancy Rate | 28% |
| Median Year Built(ACS B25035) | 1946 |
| Built Before 1980(older stock) | 82% |
| Built 1980–1999 | 7% |
| Built 2000 or Later(newer stock) | 11% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 99201 score 59/100 for Real Estate?▾
The score of 59/100 is driven by: -8 owner_pct < 30% (x0.8); +5 owner-occ households >= 2000; +2 population >= 5K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 99201 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 99201. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Seattle
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