98438 — Mcchord Afb, WA
Real Estate Market Targeting Score
ZIP 98438 is predominantly rental (38% owner occupancy) — earning a lower Real Estate targeting score of 48/100 due to demographics less aligned with Real Estate demand patterns.
Census Demographics — ZIP 98438
| Demographic Signal | Value |
|---|---|
| City | Mcchord Afb |
| State | WA |
| Total Population | 613 |
| Total Households | 58 |
| Owner-Occupied Households | 22 |
| Owner Occupancy Rate | 38% |
| Single-Family Detached Share | 38% |
| Median Resident Age | 22 years |
| Built Before 1980(older stock) | 62% |
| Built 1980–1999 | 38% |
| Built 2000 or Later(newer stock) | 0% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98438 score 48/100 for Real Estate?▾
The score of 48/100 is driven by: -1 owner-occupied 38% (x0.8); -3 58 households; -4 population 613 (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98438 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 98438. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Seattle
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