97301 — Salem, OR
Real Estate Market Targeting Score
ZIP 97301 is predominantly rental (42% owner occupancy) with a median household income of $53K — earning a high Real Estate targeting score of 76/100.
Census Demographics — ZIP 97301
| Demographic Signal | Value |
|---|---|
| City | Salem |
| State | OR |
| Total Population | 55,386 |
| Total Households | 20,070 |
| Median Household Income | $53K |
| Owner-Occupied Households | 8,511 |
| Owner Occupancy Rate | 42% |
| Median Year Built(ACS B25035) | 1970 |
| Built Before 1980(older stock) | 78% |
| Built 1980–1999 | 17% |
| Built 2000 or Later(newer stock) | 5% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97301 score 76/100 for Real Estate?▾
The score of 76/100 is driven by: +10 owner-occ households >= 5000; +6 population >= 20K (x1.2); +10 businesses/1K households >= 50 (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97301 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 97301. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Portland
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