97221 — Portland, OR
Real Estate Market Targeting Score
ZIP 97221 is a strongly owner-occupied area (71% owner occupancy) with a median household income of $135K — earning a high Real Estate targeting score of 91/100.
Census Demographics — ZIP 97221
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 13,154 |
| Total Households | 5,418 |
| Median Household Income | $135K |
| Owner-Occupied Households | 3,857 |
| Owner Occupancy Rate | 71% |
| Median Year Built(ACS B25035) | 1968 |
| Built Before 1980(older stock) | 84% |
| Built 1980–1999 | 13% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97221 score 91/100 for Real Estate?▾
The score of 91/100 is driven by: +12 owner_pct >= 70% (x0.8); +5 owner-occ households >= 2000; +12 income $60K-$150K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97221 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 97221. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.