97213 — Portland, OR
Real Estate Market Targeting Score
ZIP 97213 has moderate owner occupancy (62%) with a median household income of $97K and a median home value of $632K — earning a high Real Estate targeting score of 90/100. The high single-family detached share (68%) is a strong demand driver.
Census Demographics — ZIP 97213
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 31,408 |
| Total Households | 14,549 |
| Median Household Income | $97K |
| Owner-Occupied Households | 9,087 |
| Owner Occupancy Rate | 62% |
| Median Home Value | $632K |
| Single-Family Detached Share | 68% |
| Median Resident Age | 43 years |
| Median Year Built(ACS B25035) | 1940 |
| Built Before 1980(older stock) | 92% |
| Built 1980–1999 | 5% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97213 score 90/100 for Real Estate?▾
The score of 90/100 is driven by: +7 owner-occupied 62% (x0.8); +6 14,549 households; +7 median income $97K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97213 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 97213. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.