97048 — Rainier, OR
Real Estate Market Targeting Score
ZIP 97048 is a strongly owner-occupied area (78% owner occupancy) with a median household income of $77K and a median home value of $369K — earning a high Real Estate targeting score of 79/100. The high single-family detached share (66%) is a strong demand driver.
Census Demographics — ZIP 97048
| Demographic Signal | Value |
|---|---|
| City | Rainier |
| State | OR |
| Total Population | 7,099 |
| Total Households | 2,695 |
| Median Household Income | $77K |
| Owner-Occupied Households | 2,106 |
| Owner Occupancy Rate | 78% |
| Median Home Value | $369K |
| Single-Family Detached Share | 66% |
| Median Resident Age | 45 years |
| Median Year Built(ACS B25035) | 1977 |
| Built Before 1980(older stock) | 70% |
| Built 1980–1999 | 25% |
| Built 2000 or Later(newer stock) | 5% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97048 score 79/100 for Real Estate?▾
The score of 79/100 is driven by: +8 owner-occupied 78% (x0.8); +2 2,695 households; +8 median income $77K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97048 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 97048. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.