77521 — Baytown, TX
Real Estate Market Targeting Score
ZIP 77521 has moderate owner occupancy (65%) with a median household income of $62K — earning a high Real Estate targeting score of 87/100.
Census Demographics — ZIP 77521
| Demographic Signal | Value |
|---|---|
| City | Baytown |
| State | TX |
| Total Population | 12,400 |
| Total Households | 5,368 |
| Median Household Income | $62K |
| Owner-Occupied Households | 3,484 |
| Owner Occupancy Rate | 65% |
| Source: 2024 | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77521 score 87/100 for Real Estate?▾
The score of 87/100 is driven by: +8 owner_pct >= 50% (x0.8); +5 owner-occ households >= 2000; +12 income $60K-$150K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77521 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 77521. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Houston
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