Real Estate Service Areas in Houston, TX
Below are the aggregate demographics and top-scoring ZIP codes for Real Estate demand in the Houston metro.
Metro Demographics
| Demographic Signal | Value |
|---|---|
| Total Population | 2,727,500 |
| Median Household Income | $86K |
| Owner Occupancy Rate | 57% |
| Median Home Value | — |
| Single-Family Detached Share | — |
| Median Age | — |
| Source: 2024 | |
Top ZIP Codes for Real Estate in Houston
Full ranking →| ZIP↕ | City↕ | Score↓ | Population↕ | Own.%↕ | Median Income↕ |
|---|---|---|---|---|---|
| 77084 | Katy | 100/High | 32,400 | 78% | $120K |
| 77449 | Katy | 100/High | 28,500 | 75% | $112K |
| 77478 | Sugar Land | 100/High | 30,700 | 76% | $122K |
| 77385 | The Woodlands | 100/High | 27,700 | 75% | $122K |
| 77386 | The Woodlands | 100/High | 25,100 | 73% | $115K |
| 77379 | Katy | 100/High | 32,200 | 77% | $118K |
| 77494 | Katy | 100/High | 33,200 | 79% | $121K |
| 77498 | Sugar Land | 100/High | 27,400 | 74% | $114K |
| 77459 | Sugar Land | 100/High | 36,600 | 80% | $135K |
| 77373 | The Woodlands | 100/High | 21,700 | 71% | $108K |
Ranked by Real Estate targeting score (highest first) · 2024
Frequently Asked Questions
What makes Houston a good market for Real Estate?▾
Houston has an average targeting score of 84/100 for Real Estate. Across the 131 ZIP codes analyzed, the metro shows 57% owner occupancy and a median household income of $86K.
How is the aggregate metro score computed?▾
The metro score is the population-weighted average of all individual ZIP scores in the metro area. ZIPs without Census coverage are excluded from the average.
How do I expand my service area to the top-scoring ZIPs?▾
Use AreaOps to import the top-scoring ZIP codes into your Real Estate brand's territory. You can filter by score threshold, bulk-add ZIPs, and assign them to markets — all from the targeting workbench.
How often is this data updated?▾
Scores are refreshed monthly from 2024 data. When a new ACS vintage is released, scores are recomputed automatically.
Manage Your Service Areas — for Real Estate businesses in Houston, TX
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.