77048 — Houston, TX
Real Estate Market Targeting Score
ZIP 77048 has moderate owner occupancy (59%) with a median household income of $57K and a median home value of $210K — earning a high Real Estate targeting score of 81/100. The high single-family detached share (70%) is a strong demand driver.
Census Demographics — ZIP 77048
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 21,151 |
| Total Households | 7,477 |
| Median Household Income | $57K |
| Owner-Occupied Households | 4,380 |
| Owner Occupancy Rate | 59% |
| Median Home Value | $210K |
| Single-Family Detached Share | 70% |
| Median Resident Age | 31 years |
| Median Year Built(ACS B25035) | 1982 |
| Built Before 1980(older stock) | 54% |
| Built 1980–1999 | 20% |
| Built 2000 or Later(newer stock) | 26% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77048 score 81/100 for Real Estate?▾
The score of 81/100 is driven by: +6 owner-occupied 59% (x0.8); +6 7,477 households; +6 median income $57K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77048 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 77048. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.