77042 — Houston, TX
Real Estate Market Targeting Score
ZIP 77042 is predominantly rental (26% owner occupancy) with a median household income of $59K and a median home value of $412K — earning a high Real Estate targeting score of 76/100.
Census Demographics — ZIP 77042
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 38,721 |
| Total Households | 18,122 |
| Median Household Income | $59K |
| Owner-Occupied Households | 4,771 |
| Owner Occupancy Rate | 26% |
| Median Home Value | $412K |
| Single-Family Detached Share | 18% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1982 |
| Built Before 1980(older stock) | 68% |
| Built 1980–1999 | 24% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77042 score 76/100 for Real Estate?▾
The score of 76/100 is driven by: -5 owner-occupied 26% (x0.8); +6 18,122 households; +6 median income $59K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77042 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 77042. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.