77020 — Houston, TX
Real Estate Market Targeting Score
ZIP 77020 has moderate owner occupancy (54%) with a median household income of $50K and a median home value of $163K — earning a medium Real Estate targeting score of 73/100. The high single-family detached share (71%) is a strong demand driver.
Census Demographics — ZIP 77020
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 23,686 |
| Total Households | 8,975 |
| Median Household Income | $50K |
| Owner-Occupied Households | 4,829 |
| Owner Occupancy Rate | 54% |
| Median Home Value | $163K |
| Single-Family Detached Share | 71% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1956 |
| Built Before 1980(older stock) | 79% |
| Built 1980–1999 | 13% |
| Built 2000 or Later(newer stock) | 8% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77020 score 73/100 for Real Estate?▾
The score of 73/100 is driven by: +6 owner-occupied 54% (x0.8); +5 8,975 households; +3 median income $50K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77020 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 77020. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Houston
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