77017 — Houston, TX
Real Estate Market Targeting Score
ZIP 77017 has moderate owner occupancy (51%) with a median household income of $51K and a median home value of $158K — earning a medium Real Estate targeting score of 73/100.
Census Demographics — ZIP 77017
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 29,640 |
| Total Households | 10,362 |
| Median Household Income | $51K |
| Owner-Occupied Households | 5,288 |
| Owner Occupancy Rate | 51% |
| Median Home Value | $158K |
| Single-Family Detached Share | 59% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1961 |
| Built Before 1980(older stock) | 85% |
| Built 1980–1999 | 12% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77017 score 73/100 for Real Estate?▾
The score of 73/100 is driven by: +5 owner-occupied 51% (x0.8); +6 10,362 households; +3 median income $51K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77017 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 77017. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Houston
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