77003 — Houston, TX
Real Estate Market Targeting Score
ZIP 77003 is predominantly rental (41% owner occupancy) with a median household income of $84K and a median home value of $384K — earning a high Real Estate targeting score of 79/100.
Census Demographics — ZIP 77003
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 10,164 |
| Total Households | 5,674 |
| Median Household Income | $84K |
| Owner-Occupied Households | 2,325 |
| Owner Occupancy Rate | 41% |
| Median Home Value | $384K |
| Single-Family Detached Share | 33% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 2003 |
| Built Before 1980(older stock) | 41% |
| Built 1980–1999 | 24% |
| Built 2000 or Later(newer stock) | 35% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77003 score 79/100 for Real Estate?▾
The score of 79/100 is driven by: +5 5,674 households; +7 median income $84K (x1.2); +6 median home value $384K (x1.3). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77003 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 77003. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.