77002 — Houston, TX
Real Estate Market Targeting Score
ZIP 77002 is predominantly rental (8% owner occupancy) with a median household income of $86K and a median home value of $305K — earning a high Real Estate targeting score of 75/100.
Census Demographics — ZIP 77002
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 21,015 |
| Total Households | 7,644 |
| Median Household Income | $86K |
| Owner-Occupied Households | 629 |
| Owner Occupancy Rate | 8% |
| Median Home Value | $305K |
| Single-Family Detached Share | 2% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 2008 |
| Built Before 1980(older stock) | 38% |
| Built 1980–1999 | 14% |
| Built 2000 or Later(newer stock) | 48% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77002 score 75/100 for Real Estate?▾
The score of 75/100 is driven by: -7 owner-occupied 8% (x0.8); +6 7,644 households; +8 median income $86K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77002 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 77002. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.