54723 — Bay City, WI
Real Estate Market Targeting Score
ZIP 54723 is a strongly owner-occupied area (84% owner occupancy) with a median household income of $82K and a median home value of $185K — earning a medium Real Estate targeting score of 68/100. The high single-family detached share (78%) is a strong demand driver.
Census Demographics — ZIP 54723
| Demographic Signal | Value |
|---|---|
| City | Bay City |
| State | WI |
| Total Population | 973 |
| Total Households | 409 |
| Median Household Income | $82K |
| Owner-Occupied Households | 342 |
| Owner Occupancy Rate | 84% |
| Median Home Value | $185K |
| Single-Family Detached Share | 78% |
| Median Resident Age | 49 years |
| Median Year Built(ACS B25035) | 1978 |
| Built Before 1980(older stock) | 65% |
| Built 1980–1999 | 31% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Minneapolis
Frequently Asked Questions
Why does ZIP 54723 score 68/100 for Real Estate?▾
The score of 68/100 is driven by: +7 owner-occupied 84% (x0.8); -3 409 households; +8 median income $82K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 54723 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 54723. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Minneapolis
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