38115 — Memphis, TN
Real Estate Market Targeting Score
ZIP 38115 has moderate owner occupancy (51%) with a median household income of $50K — earning a high Real Estate targeting score of 75/100.
Census Demographics — ZIP 38115
| Demographic Signal | Value |
|---|---|
| City | Memphis |
| State | TN |
| Total Population | 15,600 |
| Total Households | 5,869 |
| Median Household Income | $50K |
| Owner-Occupied Households | 2,987 |
| Owner Occupancy Rate | 51% |
| Source: 2024 | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 38115 score 75/100 for Real Estate?▾
The score of 75/100 is driven by: +8 owner_pct >= 50% (x0.8); +5 owner-occ households >= 2000; +2 population >= 5K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 38115 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 38115. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Nashville
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