32212 — Jacksonville, FL
Real Estate Market Targeting Score
ZIP 32212 with a median household income of $51K — earning a medium Real Estate targeting score of 58/100.
Census Demographics — ZIP 32212
| Demographic Signal | Value |
|---|---|
| City | Jacksonville |
| State | FL |
| Total Population | 1,939 |
| Total Households | 191 |
| Median Household Income | $51K |
| Owner-Occupied Households | 0 |
| Single-Family Detached Share | 36% |
| Median Resident Age | 21 years |
| Median Year Built(ACS B25035) | 1997 |
| Built Before 1980(older stock) | 48% |
| Built 1980–1999 | 34% |
| Built 2000 or Later(newer stock) | 18% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Jacksonville
Frequently Asked Questions
Why does ZIP 32212 score 58/100 for Real Estate?▾
The score of 58/100 is driven by: -3 191 households; +3 median income $51K (x1.2); -2 population 1,939 (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32212 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 32212. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Jacksonville
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.