32212 — Jacksonville, FL
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Professional Services | 63/Medium | -2 191 households (x0.5) · +5 median income $51K (x1.2) | Details → |
| general | 61/Medium | -3 191 households · +2 median income $51K | Details → |
| insurance | 61/Medium | -1 191 households (x0.5) · +3 median income $51K (x1.2) | Details → |
| other | 61/Medium | -3 191 households · +2 median income $51K | Details → |
| HVAC | 60/Medium | -2 191 households · +2 median income $51K (x1.1) | Details → |
| Real Estate | 58/Medium | -3 191 households · +3 median income $51K (x1.2) | Details → |
| Plumbing | 57/Medium | -3 191 households · +2 median income $51K | Details → |
| healthcare | 57/Medium | -5 191 households · +5 median income $51K (x1.2) | Details → |
| Electrical | 56/Medium | -3 191 households · +2 median income $51K | Details → |
| Windows & Siding | 56/Medium | -2 191 households · +2 median income $51K | Details → |
| Roofing | 55/Medium | -2 191 households · +2 median income $51K | Details → |
| Gutters | 54/Medium | -2 191 households · +2 median income $51K | Details → |
| Landscaping | 50/Medium | -3 191 households · +3 median income $51K (x1.1) | Details → |
| Pest Control | 49/Low | -3 191 households · +2 median income $51K | Details → |
| Moving & Relocation | 47/Low | -4 191 households (x1.3) · +3 median income $51K (x1.2) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 32212
| Demographic Signal | Value |
|---|---|
| City | Jacksonville |
| State | FL |
| Total Population | 1,939 |
| Total Households | 191 |
| Median Household Income | $51K |
| Single-Family Detached Share | 36% |
| Median Resident Age | 21 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 32212?▾
Based on Census demographics, ZIP 32212 scores highest for Professional Services (63/100). It also scores well for general and insurance.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 32212 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.