85201 — Mesa, AZ
HVAC Market Targeting Score
ZIP 85201 is predominantly rental (39% owner occupancy) with a median household income of $67K and a median home value of $329K — earning a medium HVAC targeting score of 71/100.
Census Demographics — ZIP 85201
| Demographic Signal | Value |
|---|---|
| City | Mesa |
| State | AZ |
| Total Population | 51,400 |
| Total Households | 20,746 |
| Median Household Income | $67K |
| Owner-Occupied Households | 8,174 |
| Owner Occupancy Rate | 39% |
| Median Home Value | $329K |
| Single-Family Detached Share | 29% |
| Median Resident Age | 32 years |
| Median Year Built(ACS B25035) | 1982 |
| Built Before 1980(older stock) | 74% |
| Built 1980–1999 | 21% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Phoenix
Frequently Asked Questions
Why does ZIP 85201 score 71/100 for HVAC?▾
The score of 71/100 is driven by: +4 20,746 households; +5 median income $67K (x1.1); +3 median home value $329K. Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 85201 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 85201. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Phoenix
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