38117 — Memphis, TN
HVAC Market Targeting Score
ZIP 38117 has moderate owner occupancy (60%) with a median household income of $63K — earning a high HVAC targeting score of 76/100.
Census Demographics — ZIP 38117
| Demographic Signal | Value |
|---|---|
| City | Memphis |
| State | TN |
| Total Population | 21,000 |
| Total Households | 7,342 |
| Median Household Income | $63K |
| Owner-Occupied Households | 4,413 |
| Owner Occupancy Rate | 60% |
| Source: 2024 | |
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Frequently Asked Questions
Why does ZIP 38117 score 76/100 for HVAC?▾
The score of 76/100 is driven by: +12 owner_pct >= 50% (x1.2); +5 owner-occ households >= 2000; +11 income $60K-$150K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 38117 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 38117. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Nashville
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