37203 — Nashville, TN
HVAC Market Targeting Score
ZIP 37203 is predominantly rental (19% owner occupancy) with a median household income of $71K and a median home value of $549K — earning a medium HVAC targeting score of 54/100.
Census Demographics — ZIP 37203
| Demographic Signal | Value |
|---|---|
| City | Nashville |
| State | TN |
| Total Population | 21,442 |
| Total Households | 14,683 |
| Median Household Income | $71K |
| Owner-Occupied Households | 2,831 |
| Owner Occupancy Rate | 19% |
| Median Home Value | $549K |
| Single-Family Detached Share | 7% |
| Median Resident Age | 30 years |
| Median Year Built(ACS B25035) | 2012 |
| Built Before 1980(older stock) | 23% |
| Built 1980–1999 | 19% |
| Built 2000 or Later(newer stock) | 59% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37203 score 54/100 for HVAC?▾
The score of 54/100 is driven by: -7 owner-occupied 19% (x1.2); +4 14,683 households; +5 median income $71K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37203 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 37203. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Nashville
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.