37189 — Whites Creek, TN
HVAC Market Targeting Score
ZIP 37189 is a strongly owner-occupied area (77% owner occupancy) with a median household income of $87K and a median home value of $383K — earning a high HVAC targeting score of 81/100. The high single-family detached share (95%) is a strong demand driver.
Census Demographics — ZIP 37189
| Demographic Signal | Value |
|---|---|
| City | Whites Creek |
| State | TN |
| Total Population | 3,442 |
| Total Households | 1,505 |
| Median Household Income | $87K |
| Owner-Occupied Households | 1,157 |
| Owner Occupancy Rate | 77% |
| Median Home Value | $383K |
| Single-Family Detached Share | 95% |
| Median Resident Age | 47 years |
| Median Year Built(ACS B25035) | 1987 |
| Built Before 1980(older stock) | 56% |
| Built 1980–1999 | 33% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 37189 score 81/100 for HVAC?▾
The score of 81/100 is driven by: +7 owner-occupied 77% (x1.2); +5 median income $87K (x1.1); +3 median home value $383K. Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 37189 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 37189. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Nashville
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