97231 — Portland, OR
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| general | 85/High | +9 owner-occupied 88% · +5 median income $138K | Details → |
| Professional Services | 85/High | +4 owner-occupied 88% (x0.3) · +11 median income $138K (x1.2) | Details → |
| other | 85/High | +9 owner-occupied 88% · +5 median income $138K | Details → |
| Electrical | 84/High | +11 owner-occupied 88% (x1.2) · +5 median income $138K | Details → |
| Plumbing | 84/High | +10 owner-occupied 88% (x1.2) · +5 median income $138K | Details → |
| Landscaping | 84/High | +12 owner-occupied 88% (x1.2) · +6 median income $138K (x1.1) | Details → |
| Real Estate | 83/High | +6 owner-occupied 88% (x0.8) · +8 median income $138K (x1.2) | Details → |
| Pest Control | 82/High | +11 owner-occupied 88% (x1.2) · +6 median income $138K | Details → |
| healthcare | 81/High | +4 owner-occupied 88% (x0.3) · +11 median income $138K (x1.2) | Details → |
| insurance | 81/High | +9 owner-occupied 88% · +7 median income $138K (x1.2) | Details → |
| HVAC | 81/High | +9 owner-occupied 88% (x1.2) · +5 median income $138K (x1.1) | Details → |
| Moving & Relocation | 80/High | +8 owner-occupied 88% (x0.9) · +8 median income $138K (x1.2) | Details → |
| Windows & Siding | 80/High | +8 owner-occupied 88% (x1.2) · +5 median income $138K | Details → |
| Gutters | 79/High | +9 owner-occupied 88% (x1.2) · +5 median income $138K | Details → |
| Roofing | 79/High | +8 owner-occupied 88% (x1.2) · +5 median income $138K | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 97231
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 4,308 |
| Total Households | 1,829 |
| Median Household Income | $138K |
| Owner Occupancy Rate | 88% |
| Median Home Value | $858K |
| Single-Family Detached Share | 89% |
| Median Resident Age | 52 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 97231?▾
Based on Census demographics, ZIP 97231 scores highest for general (85/100). It also scores well for Professional Services and other.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 97231 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.