97231 — Portland, OR
Roofing Market Targeting Score
ZIP 97231 is a strongly owner-occupied area (88% owner occupancy) with a median household income of $138K and a median home value of $858K — earning a high Roofing targeting score of 79/100. The high single-family detached share (89%) is a strong demand driver.
Census Demographics — ZIP 97231
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 4,308 |
| Total Households | 1,829 |
| Median Household Income | $138K |
| Owner-Occupied Households | 1,615 |
| Owner Occupancy Rate | 88% |
| Median Home Value | $858K |
| Single-Family Detached Share | 89% |
| Median Resident Age | 52 years |
| Median Year Built(ACS B25035) | 1979 |
| Built Before 1980(older stock) | 65% |
| Built 1980–1999 | 33% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97231 score 79/100 for Roofing?▾
The score of 79/100 is driven by: +8 owner-occupied 88% (x1.2); +5 median income $138K; +4 median home value $858K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97231 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 97231. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.