97208 — Portland, OR
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Landscaping | 22/Low | -3 0 households · +9 single-family 100% (x1.4) | Details → |
| Plumbing | 20/Low | -3 0 households · +7 single-family 100% (x1.2) | Details → |
| Electrical | 20/Low | -3 0 households · +8 single-family 100% (x1.2) | Details → |
| HVAC | 20/Low | -2 0 households · +6 single-family 100% (x1.2) | Details → |
| Gutters | 19/Low | -2 0 households · +8 single-family 100% (x1.3) | Details → |
| Windows & Siding | 19/Low | -2 0 households · +7 single-family 100% (x1.2) | Details → |
| Roofing | 19/Low | -2 0 households · +7 single-family 100% (x1.3) | Details → |
| Pest Control | 19/Low | -3 0 households · +8 single-family 100% (x1.2) | Details → |
| general | 18/Low | -3 0 households · +6 single-family 100% | Details → |
| other | 18/Low | -3 0 households · +6 single-family 100% | Details → |
| Moving & Relocation | 15/Low | -4 0 households (x1.3) · +6 single-family 100% (x0.8) | Details → |
| insurance | 13/Low | -1 0 households (x0.5) · +3 single-family 100% (x0.5) | Details → |
| Real Estate | 8/Low | -3 0 households · -4 population 0 (x1.2) | Details → |
| Professional Services | 7/Low | -2 0 households (x0.5) · -6 population 0 (x1.2) | Details → |
| healthcare | 5/Low | -5 0 households · -6 population 0 (x1.4) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 97208
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 0 |
| Total Households | 0 |
| Single-Family Detached Share | 100% |
| Median Resident Age | -666666666 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 97208?▾
Based on Census demographics, ZIP 97208 scores highest for Landscaping (22/100). It also scores well for Plumbing and Electrical.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 97208 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.