97208 — Portland, OR
Roofing Market Targeting Score
ZIP 97208 — earning a lower Roofing targeting score of 19/100 due to demographics less aligned with Roofing demand patterns. The high single-family detached share (100%) is a strong demand driver.
Census Demographics — ZIP 97208
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 0 |
| Total Households | 0 |
| Owner-Occupied Households | 0 |
| Single-Family Detached Share | 100% |
| Median Resident Age | -666666666 years |
| Built Before 1980(older stock) | 0% |
| Built 1980–1999 | 100% |
| Built 2000 or Later(newer stock) | 0% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97208 score 19/100 for Roofing?▾
The score of 19/100 is driven by: -2 0 households; +7 single-family 100% (x1.3); -1 population 0 (x0.5). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97208 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 97208. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.