97205 — Portland, OR
Home-Services Market Scores by Industry · 2022 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| general | 62/Medium | -10 owner_pct < 30% · +12 median home age >= 40yr | Details → |
| other | 62/Medium | -10 owner_pct < 30% · +12 median home age >= 40yr | Details → |
| Professional Services | 59/Medium | -3 owner_pct < 30% (x0.3) · +2 population >= 5K (x1.2) | Details → |
| healthcare | 56/Medium | -3 owner_pct < 30% (x0.3) · +3 population >= 5K (x1.4) | Details → |
| Real Estate | 54/Medium | -8 owner_pct < 30% (x0.8) · +2 population >= 5K (x1.2) | Details → |
| insurance | 52/Medium | -10 owner_pct < 30% · +2 population >= 5K (x1.2) | Details → |
| Roofing | 51/Medium | -12 owner_pct < 30% (x1.2) · +17 median home age >= 40yr (x1.4) | Details → |
| Electrical | 50/Medium | -12 owner_pct < 30% (x1.2) · +16 median home age >= 40yr (x1.3) | Details → |
| HVAC | 50/Medium | -12 owner_pct < 30% (x1.2) · +16 median home age >= 40yr (x1.3) | Details → |
| Plumbing | 50/Medium | -12 owner_pct < 30% (x1.2) · +16 median home age >= 40yr (x1.3) | Details → |
| Windows & Siding | 50/Medium | -12 owner_pct < 30% (x1.2) · +16 median home age >= 40yr (x1.3) | Details → |
| Gutters | 47/Low | -12 owner_pct < 30% (x1.2) · +13 median home age >= 40yr (x1.1) | Details → |
| Moving & Relocation | 42/Low | -9 owner_pct < 30% (x0.9) · +3 population >= 5K (x1.4) | Details → |
| Pest Control | 39/Low | -12 owner_pct < 30% (x1.2) · +4 median home age >= 40yr (x0.3) | Details → |
| Landscaping | 38/Low | -12 owner_pct < 30% (x1.2) · +4 median home age >= 40yr (x0.3) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 97205
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 8,861 |
| Total Households | 5,847 |
| Median Household Income | $57K |
| Owner Occupancy Rate | 20% |
| Source: 2022 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 97205?▾
Based on Census demographics, ZIP 97205 scores highest for general (62/100). It also scores well for other and Professional Services.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 97205 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2022 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.