97205 — Portland, OR
Roofing Market Targeting Score
ZIP 97205 is predominantly rental (20% owner occupancy) with a median household income of $57K — earning a medium Roofing targeting score of 51/100.
Census Demographics — ZIP 97205
| Demographic Signal | Value |
|---|---|
| City | Portland |
| State | OR |
| Total Population | 8,861 |
| Total Households | 5,847 |
| Median Household Income | $57K |
| Owner-Occupied Households | 1,190 |
| Owner Occupancy Rate | 20% |
| Median Year Built(ACS B25035) | 1959 |
| Built Before 1980(older stock) | 69% |
| Built 1980–1999 | 22% |
| Built 2000 or Later(newer stock) | 9% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Portland
Frequently Asked Questions
Why does ZIP 97205 score 51/100 for Roofing?▾
The score of 51/100 is driven by: -12 owner_pct < 30% (x1.2); +17 median home age >= 40yr (x1.4); +1 population >= 5K (x0.5). Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 97205 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 97205. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Portland
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.