90401 — Santa Monica, CA
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Professional Services | 79/High | -4 owner-occupied 5% (x0.3) · +4 5,256 households (x0.5) | Details → |
| healthcare | 78/High | -4 owner-occupied 5% (x0.3) · +7 5,256 households | Details → |
| Real Estate | 70/Medium | -7 owner-occupied 5% (x0.8) · +5 5,256 households | Details → |
| general | 63/Medium | -6 owner-occupied 5% · +4 5,256 households | Details → |
| other | 63/Medium | -6 owner-occupied 5% · +4 5,256 households | Details → |
| insurance | 59/Medium | -9 owner-occupied 5% · +2 5,256 households (x0.5) | Details → |
| Moving & Relocation | 58/Medium | -7 owner-occupied 5% (x0.9) · +6 5,256 households (x1.3) | Details → |
| Electrical | 55/Medium | -8 owner-occupied 5% (x1.2) · +4 5,256 households | Details → |
| HVAC | 55/Medium | -9 owner-occupied 5% (x1.2) · +3 5,256 households | Details → |
| Plumbing | 55/Medium | -9 owner-occupied 5% (x1.2) · +4 5,256 households | Details → |
| Windows & Siding | 55/Medium | -7 owner-occupied 5% (x1.2) · +3 5,256 households | Details → |
| Roofing | 53/Medium | -8 owner-occupied 5% (x1.2) · +3 5,256 households | Details → |
| Gutters | 51/Medium | -10 owner-occupied 5% (x1.2) · +4 5,256 households | Details → |
| Landscaping | 50/Medium | -9 owner-occupied 5% (x1.2) · +4 5,256 households | Details → |
| Pest Control | 50/Medium | -9 owner-occupied 5% (x1.2) · +4 5,256 households | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 90401
| Demographic Signal | Value |
|---|---|
| City | Santa Monica |
| State | CA |
| Total Population | 8,101 |
| Total Households | 5,256 |
| Median Household Income | $110K |
| Owner Occupancy Rate | 5% |
| Median Home Value | $1.1M |
| Single-Family Detached Share | 3% |
| Median Resident Age | 37 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 90401?▾
Based on Census demographics, ZIP 90401 scores highest for Professional Services (79/100). It also scores well for healthcare and Real Estate.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 90401 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.