90401 — Santa Monica, CA
Pest Control Market Targeting Score
ZIP 90401 is predominantly rental (5% owner occupancy) with a median household income of $110K and a median home value of $1.1M — earning a medium Pest Control targeting score of 50/100.
Census Demographics — ZIP 90401
| Demographic Signal | Value |
|---|---|
| City | Santa Monica |
| State | CA |
| Total Population | 8,101 |
| Total Households | 5,256 |
| Median Household Income | $110K |
| Owner-Occupied Households | 272 |
| Owner Occupancy Rate | 5% |
| Median Home Value | $1.1M |
| Single-Family Detached Share | 3% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 1984 |
| Built Before 1980(older stock) | 55% |
| Built 1980–1999 | 21% |
| Built 2000 or Later(newer stock) | 23% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90401 score 50/100 for Pest Control?▾
The score of 50/100 is driven by: -9 owner-occupied 5% (x1.2); +4 5,256 households; +6 median income $110K. Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90401 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 90401. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Los Angeles
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