78726 — Austin, TX
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| healthcare | 89/High | +8 6,453 households · +11 median income $91K (x1.2) | Details → |
| Professional Services | 89/High | +4 6,453 households (x0.5) · +13 median income $91K (x1.2) | Details → |
| Real Estate | 84/High | +6 6,453 households · +7 median income $91K (x1.2) | Details → |
| insurance | 81/High | +3 6,453 households (x0.5) · +7 median income $91K (x1.2) | Details → |
| general | 79/High | +5 6,453 households · +6 median income $91K | Details → |
| other | 79/High | +5 6,453 households · +6 median income $91K | Details → |
| Roofing | 75/High | +4 6,453 households · +5 median income $91K | Details → |
| Gutters | 74/Medium | +4 6,453 households · +5 median income $91K | Details → |
| Moving & Relocation | 74/Medium | +7 6,453 households (x1.3) · +9 median income $91K (x1.2) | Details → |
| Windows & Siding | 73/Medium | +4 6,453 households · +5 median income $91K | Details → |
| HVAC | 71/Medium | +4 6,453 households · +4 median income $91K (x1.1) | Details → |
| Electrical | 71/Medium | +5 6,453 households · +5 median income $91K | Details → |
| Plumbing | 71/Medium | +4 6,453 households · +6 median income $91K | Details → |
| Pest Control | 70/Medium | +5 6,453 households · +6 median income $91K | Details → |
| Landscaping | 70/Medium | +5 6,453 households · +8 median income $91K (x1.1) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 78726
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 14,506 |
| Total Households | 6,453 |
| Median Household Income | $91K |
| Owner Occupancy Rate | 40% |
| Median Home Value | $698K |
| Single-Family Detached Share | 42% |
| Median Resident Age | 36 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 78726?▾
Based on Census demographics, ZIP 78726 scores highest for healthcare (89/100). It also scores well for Professional Services and Real Estate.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 78726 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.