78726 — Austin, TX
Professional Services Market Targeting Score
ZIP 78726 is predominantly rental (40% owner occupancy) with a median household income of $91K and a median home value of $698K — earning a high Professional Services targeting score of 89/100.
Census Demographics — ZIP 78726
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 14,506 |
| Total Households | 6,453 |
| Median Household Income | $91K |
| Owner-Occupied Households | 2,575 |
| Owner Occupancy Rate | 40% |
| Median Home Value | $698K |
| Single-Family Detached Share | 42% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 2002 |
| Built Before 1980(older stock) | 8% |
| Built 1980–1999 | 73% |
| Built 2000 or Later(newer stock) | 19% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78726 score 89/100 for Professional Services?▾
The score of 89/100 is driven by: +4 6,453 households (x0.5); +13 median income $91K (x1.2); +6 median home value $698K (x0.8). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78726 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 78726. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Austin
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